Envisio is looking for an experienced Digital Marketing Manager to support revenue growth by optimizing digital journeys at the top of the funnel and increasing data-informed decisions.
This is an amazing opportunity to make a big difference within a small team. We are a mission-driven company working to bolster trust in public institutions. As the leader in our market, we work with some of the most innovative cities, counties, libraries, universities, and school districts across North America. By bringing your skills to Envisio, you will be helping these publicly funded organizations to become more transparent and to better serve their communities.
Reporting to the VP of Marketing, you will be responsible for getting into the weeds of our digital TOFU user journeys to generate more inbound leads.
The Role
You will need to support the acquisition of new MQLs by ensuring our website is set up for SEO success, introducing Conversion Rate Optimization (CRO) activities, and building out our paid acquisition strategy.
SEM - You will work hand-in-hand with our content writer to ensure search strategy is core to our content program. You will need to be excited, engaged, and responsive to the fast-changing world of SEM and the rollercoaster of changes introduced by AI.
In addition, you will be responsible for managing our paid acquisition programs. Small and focused today, but with lots of room for growth and experimentation.
CRO - In this role, you will also work with an outside agency to help set up CRO experiments on our website to further test UX, copy, and lead capture mechanisms. We already have a lot of great traffic and some heavy-weight content-creating muscle—we need your help to make it stickier.
You will be given lots of autonomy to shape the strategy for our digital marketing programs, but you won’t be working alone. You’ll be supported by a close-knit, highly collaborative sales and marketing team that wants you to succeed.
We offer a competitive compensation package, employee stock options, and flexible working options. You can choose to work in our beautiful Downtown Vancouver office, via a hybrid model, or remotely from anywhere in Canada
In this role we’ll need you to:
- Set our website up for SEO success and ensure continuous optimization through supporting smart content strategy, site audits and health monitoring
- Support content team in ensuring new website content is published with SEO optimization and site performance considered throughout
- Generate leads through high quality PPC campaigns using Google Ads, Bing Ads, Capterra, and LinkedIn, including retargeting
- Work with an outside agency to optimize the user journeys on our website and grow MQLs through Conversion Rate Optimization (CRO) activities such as A/B testing
- Support website traffic conversion goals by implementing lead capture tools such as web chat, self-booking tools, and other online tactics
- Implement the right tracking tools so that we can understand where our inbound business is coming from and make better, data-driven decisions
Your skills and experience:
- 7+ years of experience in a B2B or B2G technology marketing role
- A proven track record of growing lead generation from Search Engine Marketing
- Experience launching and optimizing PPC campaigns
- Experience running conversion rate optimization experiments
- A passion for analytics and data-driven decisions
- Exceptional attention to detail
- High level of comfort interacting with different levels of management
- An organized and methodical approach to testing and optimizing digital channels
- Deep working knowledge of Salesforce CRM
- In-depth knowledge of Google Search tools.
Benefits:
- Extended health, dental and vision care
- 20 days vacation
- Flexible work options (office, hybrid or remote)
- Stock options
Why Envisio?
Envisio’s award-winning software aligns staff with departmental action plans and key performance measures, enabling customers to establish trust with their stakeholders. We get to see big plans and even bigger dreams for improving the overall effectiveness and trustworthiness of public agencies.
We’re passionate about building deep, personalized relationships with our customers to help them build safe and thriving communities. We’ve got great software, happy customers, and a passionate team. We’re leaders in our market and share a strong sense of purpose with our clients. We’d love for you to join us!